Community, the business model
This isn’t a brilliant new insight. We have long known communities are powerful and that local media thrive when they bring together and serve their community. Somehow though when it comes to the challenge of online media, we forget this. We search for new business models that involve paywalls, more video, the iPad, and wealthy donors, while the most powerful emerging business driver in the new economy is community.
One of many great reads in the Nieman Foundation’s summer 2011 edition.
